patronage

[1]	patronize , patronise , support , keep going

[1]	backing , sponsorship , support , backup , championship , backing , promotion , encouragement , boosting , aid , help , sympathy , financing , auspices , protection , guardianship , aegis
[2]	trade , clientele , business , business , custom , trading , traffic
[3]	condescension , condescension , disdain , disdain , scorn , contempt , contumely , superiority , patronizing , stooping , deigning , humiliation
[4]	favouritism , partiality , preference , bias , nepotism , political patronage , granting of indulgences , (US) spoils (system)
[5]	trade