entice

[1]	lure , lure , tempt , allure , tempt , attract , draw , seduce , coax , persuade , prevail on , beguile , cajole , blandish , wheedle , decoy , lead on , inveigle , (Colloq) sweet-talk , soft-soap , (Slang) suck in
[2]	million people to buy shares in the company